Is a 4.0 Google Rating Good?
A 4.0 is decent but sits below the local average in most categories, which tends to hover around 4.3 to 4.5. Customers comparing you side by side with a 4.6 competitor will notice.
The good news is 4.0 is very recoverable. A run of genuine five-star reviews lifts a 4.0 quickly because you likely do not have a huge count yet. Focus on volume from happy, real customers.
Related guidesHow Many Google Reviews Do I Need to Reach 4.5 Stars? →How Many Five-Star Reviews Cancel Out a One-Star Review? →How Does Google Calculate a Business’s Star Rating? →Does Google Round Review Ratings Up or Down? →