How Many Reviews Does a New Business Need?

There is no magic number, but most customers want to see enough reviews to trust the average. In practice a new local business looks credible somewhere around 10 to 20 genuine reviews, and competitive once it is comfortably into the dozens.

More important than a target is recency and consistency: a profile gaining a few reviews every month reads as a living business. Aim for a steady routine rather than a one-off push.