How Many Review Requests Should a Small Business Send Each Month?

As many genuine customers as you serve, there is no upside to under-asking. A salon seeing 200 clients a month should be asking close to 200, minus repeat customers who have already reviewed.

Volume plus recency is what builds a strong profile, so the practical target is "everyone who had a real visit this month". Your plan's monthly allowance should comfortably cover your customer count.

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